Coors Light Post navigation ← Co-op Jordans → The Tens The Noughties The Nineties The Eighties The Seventies Conceptual Heaven Theme for sampling campaign Sampling teams with chiller fans "Chilly" outlet dressing "Act Like Van Damme" experiential unit Alternative campaign platform Interactive coasters Cold Cave... ...where you can drink it in the Rockies Hourly Avalanche event Icebreaker Challenge for blokey blokes Social Media spins Snowball fight PR event