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Branston Baked Beans

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When you can't outspend the competition, outsmart them
The launch of new Branston Beans, took on Heinz
by staging an election campaign
Using the insight that Heinz had spent years cost engineering the product and sacrificing quality
Polling stations appeared across the UK with a blind taste test, revealing shocking results

Video Clip

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danny-claridge dannyclaridge.com
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