Danone Activia Post navigation ← Becks Mykey.com Currys PC World → The Tens The Noughties The Nineties The Eighties The Seventies Conceptual Heaven Loyalty scheme to link with TLC campaign Different facings show breadth of offer on fixture and ensure partner brands get contractual coverage Ongoing presence on pack, when it still carries TLC points, but no specific offer Points and details on reverse of facing side Conveying breadth of offers at the fictures Website look and fee Creating a feeling of membership and belonging in the future...