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Persuasive ©reative thinking

Award winning advertising, marketing and sales promotion Creative Director with over 40 years experience, working in many sectors for most of the biggest blue chip clients, mainly fmcg.
Experienced creative problem solver, strategic thinker, writer and art director.

I have worked in conjunction with Danny at The Big Kick on a number of campaigns for both Walkers and Birds Eye. I have always found them a great agency to work with, eager to share ideas, keen to understand or share the core creative idea, proactive and not at all ‘precious’ creatively. As Creative Director, Danny Claridge has a real knack for getting under the skin of an above the line idea and translating it in a seamless way below and through the line.

Head of Creative, Abbott Mead Vickers

I am known for being able to create, develop and orchestrate ad campaigns, integrated communications, on pack promotions, experiential marketing, retail communication, traffic builders, direct marketing, radio, loyalty schemes and managing all manner of messages in all sorts of communication channels, from written ideas and scribbles, through to directing the finished artwork, photography, filming, printing or publishing. I can direct visualisers, designers, artworkers, photographers, film crews, manage creative departments, liaise with account teams and help prepare pitches in Powerpoint etc. I can visit you to take the brief, then work at your facility or from my own office. Call or text me to book my time.