Persuasive ©reative thinking

Award winning advertising, marketing and sales promotion Creative Director with over 40 years experience, working in many sectors for most of the biggest blue chip clients, mainly fmcg.
Experienced creative problem solver, strategic thinker, writer and art director.

My long-standing business partner, Danny Claridge, has asked me to provide a reference. I worked with Danny for almost 25 years at the Triangle Group.

Danny joined the agency in the very early days and quickly became an essential part of the senior team as Group Creative Director.

He is, without question, one of the most talented creatives in the industry. I was often in awe of his ability to grasp a problem, define a strategy and produce outstanding creative in any communication channel – print, broadcast, on-line etc. He can turn a brief round faster than anyone i know and i have worked with literally hundreds of creatives over the years.

He is a brilliant writer but can also visualise his work. He reminds me of that saying ‘no man is an island’ well, actually, Danny is, he literally doesn’t need anyone else and can do it all by himself! He will develop the business strategy, write the communications strategy then produce the creative.

I often described Danny to colleagues at Triangle as our secret Exocet missile – once you hit that button he would almost always hit the target.

There were many, many occasions when I left Danny at 8 or 9 o’clock in the evening struggling with a brief only to come in the next morning to find the A-Z of a campaign, worked out in detail and ready to go to presentation visuals.
If you want an outstanding creative talent, forget the age (and currently the size!) you will find no better creative mind in London than Danny Claridge. One of my regrets is that when I started the new agency, Danny wasn’t in a position to join and I guess we have both benefited from the break in our business relationship.

Danny also has the ability to nurture young talent and many of the industry and I’m sure he will go on to produce more award-winning, successful work in the next stage of his career.

CEO - Triangle

I am known for being able to create, develop and orchestrate ad campaigns, integrated communications, on pack promotions, experiential marketing, retail communication, traffic builders, direct marketing, radio, loyalty schemes and managing all manner of messages in all sorts of communication channels, from written ideas and scribbles, through to directing the finished artwork, photography, filming, printing or publishing. I can direct visualisers, designers, artworkers, photographers, film crews, manage creative departments, liaise with account teams and help prepare pitches in Powerpoint etc. I can visit you to take the brief, then work at your facility or from my own office. Call or text me to book my time.