Persuasive ©reative thinking

Award winning advertising, marketing and sales promotion Creative Director with over 40 years experience, working in many sectors for most of the biggest blue chip clients, mainly fmcg.
Experienced creative problem solver, strategic thinker, writer and art director.

I was one of the founding partners of Triangle, which was formed in 1975. Danny Claridge joined our business in 1979 when the company was a small but rapidly growing sales promotion agency. He quickly developed a reputation for creating unusual solutions to client briefs which contributed to the agency’s growing reputation.

As Triangle broadened its remit into a full service marketing communications agency, Danny’s creative abilities matured beyond the original sales promotion remit to encompass advertising, data driven marketing, event marketing and more recently, digital marketing. He is, in short, that rare talent of a complete creative marketing professional, able to interpret even the sketchiest of briefs and produce innovative and effective work.

Danny is also a Creative who cares passionately about his work; enough to question strategies, to contest opinions and to challenge perceptions. He enjoys the stimulus of like-minded thinkers, and can share his knowledge and talent with young, aspiring people. His portfolio must be without question one of the most impressive in the industry. It certainly encompasses a wide range of award-winning campaigns in many different product sectors.

Over many years, Danny has realised the full potential of his talent by focusing uncompromisingly on the creative product. He can develop strategies, write copy, create TV and radio scripts often at breakneck speed, and present to clients in a clear and compelling way. Danny was one of a handful of colleagues who made a very special contribution to the reputation of what became one of the most successful and highly regarded businesses of its generation.

Finally on a personal note, Danny and I worked productively together for some 25 years, through a rollercoaster ride of highs and lows, triumphs and disasters, sharing a mutual respect which continues to this day. As such, it was a special relationship I have always valued.

Founding Partner Triangle

I am known for being able to create, develop and orchestrate ad campaigns, integrated communications, on pack promotions, experiential marketing, retail communication, traffic builders, direct marketing, radio, loyalty schemes and managing all manner of messages in all sorts of communication channels, from written ideas and scribbles, through to directing the finished artwork, photography, filming, printing or publishing. I can direct visualisers, designers, artworkers, photographers, film crews, manage creative departments, liaise with account teams and help prepare pitches in Powerpoint etc. I can visit you to take the brief, then work at your facility or from my own office. Call or text me to book my time.